Cannabidiol, or CBD, as it’s better known, was once only a concern of the most tiresome of stoners. Now you can find it in tampons, face creams, ice creams, hummus, water, and at Tesco. It’s a multibillion-dollar industry: the UK’s CBD market alone has been forecast to reach $1.2 billion by 2025.
Popularity of CBD
This explosion in popularity can be traced back, in the UK at least, to 2016, when the Medicines and Healthcare products Regulatory Agency (MHRA) ruled that products containing cannabidiol used for medical purposes had to be classified as a medicine. This focus from the government kick-started a UK interest in the product, says Harry Sumnall, a professor in substance use at the Public Health Institute. “All of a sudden, there’s a lot of media articles,” he says – it catapulted CBD into the national consciousness. “That provided some really nice context to have that wider public discussion about CBD.”
Click here to read the full WIRED UK article.
Christian Santi
With over 25 years of experience in sales, business development, marketing, and operations management. Christian Santi comes from a variety of industries and is no stranger to leading global supply chain organisations. Christian’s past titles range from Chief Operating Officer, Director of Channel Sales & Product Development, Executive Vice President, and most recently Director of Sales for companies such as Socati Corp, Ferrin-Tech, and Boulder Botanicals & Bioscience Laboratory. Additionally, Christian has extensive expertise in building and leading high-performance sales teams and providing analysis on client needs through a consultative approach. Christian is also well equipped to handle international markets with a background and in-depth knowledge of sourcing from China and India.
